Course co-ordinator(s): Dr Santy Chumbe (Edinburgh), Dr Jessica Chen-Burger (Edinburgh).
Aims:
- To impart an understanding of e-Commerce technology and of how Information Systems play a fundamental role in shaping e-Commerce;
- To put e-Commerce technologies in a structural framework, show how they support e-Commerce operations, provide technical know-how for implementing e-Commerce platforms and analytical skills to examine the technical aspects of e-Commerce;
- To show how the B2B, B2C, C2B, C2C and P2P types of e-Commerce work;
- To introduce practical aspects in implementing and managing e-commerce websites;
- To provide a description of technological challenges and innovations in e-Commerce;
- To impart an understanding of the integration and the interoperability aspects of e-Commerce in the whole business system.
Detailed Information
Pre-requisites: none.
Location: Edinburgh.
Semester: 2.
Syllabus:
– Introduction to e-Commerce and overview of its technology
– Web related e-Commerce technologies:
- E-Commerce workflow and transactions
- Web architecture and E-Commerce development challenges
- Development of web applications (agile development, MVC pattern and web frameworks)
- Service Oriented Architecture (SOA), web services and cloud computing
- Databases in E-Commerce: SQL and NoSQL alternatives
- Data mining, augmented reality and product ontologies (GoodRelations)
– Implementation and management of e-Commerce technologies
- Security in E-Commerce: External and internal attacks and, data protection at rest and in transit
- Mobile commerce
- E-Commerce business, marketing and revenue models
- Recommender systems and personalization
- Cloud computing deployment models for e-Commerce
- E-Commerce interoperability processes as part of a business system
- Merchant services and payment transactions
Learning Outcomes: Subject Mastery
Understanding, Knowledge and Cognitive Skills Scholarship, Enquiry and Research (Research-Informed Learning)
- Recognise e-Commerce as a special type of business; while at the same time can relate its underlying business logic to that of conventional business operations, e.g. in different aspects of business systems;
- Has in-depth knowledge and understanding of the needs of e-Commerce and how different technologies may work together to play a crucial role in enabling and enhancing business systems to meet e-Commerce requirements;
- Critical understanding of the evolving methodological issues pertaining to e-Commerce system development;
- Critical understanding of Web related technologies that enable e-Commerce applications;
- Insights into the current approaches to strategically deploy different types and models of e-Commerce;
- Analytical skills and critical understanding of web technologies to represent and personalize customer transactions.
Learning Outcomes: Personal Abilities
Industrial, Commercial & Professional Practice Autonomy, Accountability & Working with Others Communication, Numeracy & ICT
- Can deal with complex issues and make informed judgements about the use of Web based Technologies in e-Commerce;
- Exercise substantial autonomy, initiative and creativity in the application of Web-based tools and services for the development of e-Commerce applications;
- Can communicate with peers, more senior colleagues and specialists and demonstrate critical reflection (PDP);
- Can independently carry out research based on literatures in the field of e-Commerce Technology
- Can evaluate e-Commerce technologies and propose solutions to business scenarios based on a case study
Assessment Methods:
Assessment: Examination: (weighting – 60%) Coursework: (weighting – 40%)
Re-assessment: Examination: (weighting – 100%)
SCQF Level: 11.