Course co-ordinator(s): Dr Santy Chumbe (Edinburgh), Dr Jessica Chen-Burger (Edinburgh).
Aims:
- To impart an understanding of e-Commerce technology and of how Information Systems play a fundamental role in shaping e-Commerce;
- To put e-Commerce technologies in a structural framework, show how they support e-Commerce operations, provide technical know-how for implementing e-Commerce platforms and analytical skills to examine the technical aspects of e-Commerce
- To show how marketing strategies in e-Commerce enable effective B2C relationships;
- To introduce practical aspects in implementing and managing e-commerce websites;
- To provide a description of technological challenges and innovations in e-Commerce;
- To impart an understanding of the integration and the interoperability aspects of e-Commerce in the whole business system.
Detailed Information
Pre-requisites: none.
Location: Edinburgh.
Semester: 2.
Syllabus:
- Overview of Electronic Commerce
- E-Commerce technologies:
- Web architectures and Infrastructures (web services and cloud computing)
- Enterprise Data Management (centralised and distributed solutions)
- Data Analysis and Modelling in E-Commerce
- Machine Learning, Recommender Systems and Personalisation
- E-Marketing Strategies
- Security in E-Commerce
- E-Commerce management:
- Business Process Modelling Languages
- Business and Revenues models
- E-Commerce workflow, merchant transactions and order fulfilment
- Supply Chain Management and Demand Chain Management
- Cryptocurrency and Digital Payment Systems
- Legal, Ethical and Tax Issues in E-Commerce
Learning Outcomes: Subject Mastery
Understanding, Knowledge and Cognitive Skills Scholarship, Enquiry and Research (Research-Informed Learning)
- Recognise e-Commerce as a special type of business; while at the same time can relate its underlying business logic to that of conventional business operations, e.g. in different aspects of business systems
- Has in-depth knowledge and understanding of the different technologies that play crucial roles in enabling and enhancing business systems to meet e-Commerce requirements
- Critical understanding of the evolving methodological issues pertaining to e-Commerce system development
- In-depth understanding of Web technologies that enable e-Commerce applications
- Insights into real-world problems that are encountered when developing e-Commerce applications
- Analysis and development skills and knowledge of web technologies to create e-Commerce sites.
Learning Outcomes: Personal Abilities
Industrial, Commercial & Professional Practice Autonomy, Accountability & Working with Others Communication, Numeracy & ICT
- Can deal with complex issues and make informed judgements about the use of Web based Technologies in e-Commerce;
- Exercise autonomy, initiative and creativity in the application of Web-based tools and services for the development of e-Commerce applications;
- Can communicate with peers, more senior colleagues and specialists and demonstrate critical reflection (PDP);
- Can carry out research based on literatures in the field of e-Commerce Technology
- Can evaluate e-Commerce technologies and propose solutions to business scenarios based on a case study
Assessment Methods:
Assessment: Examination: (weighting – 60%) Coursework: (weighting – 40%)
Re-assessment: None
SCQF Level: 10.
Credits: 15.