Course co-ordinator(s): Dr Jessica Chen-Burger (Edinburgh), Cristina Turcanu (Dubai).
Aims:
- To impart an understanding of e-Commerce technology and of how Information Systems play a fundamental role in shaping e-Commerce;
- To provide technical know-how for developing, managing and evaluating the different types of e-Commerce;
- To provide analytical skills to examine and optimise the technical aspects of e-Commerce;
- To equip students with skills for the effective implementation of cyber-security measures to protect e-Commerce platforms, following industry standards;
- To enable students to acquire knowledge in using data analytics to support the e-marketing and CRM components of e-Commerce;
- To provide a description of technological challenges and innovations in e-Commerce;
- To impart an understanding of the integration and the interoperability aspects of e-Commerce in the whole business system.
Detailed Information
Course Description: Link to Official Course Descriptor.
Pre-requisites: none.
Location: Edinburgh.
Semester: 2.
Syllabus:
- Introduction to e-Commerce and overview of its technology
- E-Commerce technologies:
- Web architectures and Infrastructures (e.g. web services and cloud computing)
- Enterprise Data Management (e.g. centralised and distributed databases)
- Data Analysis and Modelling in E-Commerce
- Machine Learning, Recommender Systems and Personalisation
- E-Marketing Strategies
- Security risks in e-Commerce processes. Implementation of security industry standards
- E-Commerce management:
- Business Process Modelling Languages
- Types of E-Commerce and Revenue models
- E-Commerce workflow, merchant transactions and order fulfilment
- Supply Chain Management and Demand Chain Management
- Crypto-currency and Digital Payment Systems
- Legal, Ethical and Tax Issues in E-Commerce
SCQF Level: 11.
Credits: 15.